Branding content Created for Local News Content including specialized segments, CTV streaming app Shows, and localized sports content.
OVERVIEW
In my time working for local and national media, there have been numerous times when new content makes it’s way to the airwaves, and I have had the privilege of leading the charge in the look, feel, and design of the content.
Being a part of a diverse market helped push my skills to the limit, as there are many different aspects that go into what exactly you are covering. There are a wide range and variety of topics. Such as:
- News and Weather
- Sports
- Media and Entertainment
Each one of these possess a different kind of challenge when it comes to branding and building a design that works to fit the kind of coverage that we are trying to communicate to our audience.
Segment and Show Logo Designs
All Logos were created using Cinema 4D Modeling Software as well as the Adobe Suite
GREEN AND GOLD DRAFT
A Local NFL Draft Special and News Coverage on the Green Bay Packers Football Team.
- Helped with Logo Design for Graphical Use
- Edited Graphics into a format that allowed production to use them for on air broadcasts
LOCKER ROOM
A Weekly Local Show during the Regular Season (and Post-Season if applicable) that featured weekly guests and highlighted the previous weeks Green Bay packers Game
- Assisted with Logo Re-Design from the shows previous look
- Edited Graphics into a format that allowed production to use them for on air broadcasts
- Produced the Weekly Guest Fullscreen Graphics used for promoting the weeks NFL Player Guest
SEE EXAMPLE
Fullscreen Showcased:
- Date and Time
- Show Logo
- Player Picture
- Player Name and Position
GREEN BAY NATION
A Weekly Local show during the Regular Season (and Post-Season if applicable) that featured 3 main hosts and highlighted different aspects of the team, such as direct interviews from the Team Locker Room
- Edited Graphics into a format that allowed production to use them for on air broadcasts
- Created Custom Mini-Opens for the Program to introduce different segments during show
SEE EXAMPLE
Mini-Open for the Show segment Green and Bold.
GREEN AND GOLD GAMEDAY
A Weekly Local show during the Regular Season (and Post-Season if applicable) that took place on Gameday before Kickoff. The show previewed different Matchups that would be featured in the game, as well as pre-game news and later on, sports betting lines were added.
- Re-Designed Logo to be in a stronger 4K Format
- Created an entirely new and unique Graphics Package to fit the show look in both feel and color.
GREEN AND GOLD GAMEDAY XTRA
A Special Broadcast done after Green Bay Packers Games on CBS. This became a special because after the broadcast, we had extra air time, and decided to take advantage of that to promote and expand on how we cover our market and our team.
- Designed and Created the Logo
- Our Goal was to keep under the “Gameday” Branding, but expand it into a format that felt more, and made it more than just regular gameday coverage.
- Created Show Opens as well as Mini-Opens to introduce the show and bring it back from commercial ad breaks.
GREEN AND GOLD TRAINING CAMP REPORT
Special Preseason Coverage for the Green Bay Packers during their time in training camp as well as their NFL Preseason Games.
- Re-Designed and Created the updated look for the Logo
- Edited Graphics into a format that allowed production to use them for on air broadcasts
- Created Opens as well as Mini-Opens for TV Specials as well as Newscasts
Local 5’s Sports Xtra
Your Sunday evening sports recap and update show, preparing you for the week’s upcoming sports events and recapping highlights and sports news from the previous week.
- The logo was designed to showcase various elements that make sports the action packed thriller that they are meant to be. Featuring arrow based shapes to showcase action and motion within the logo.
- The “X” with the lights on it are to showcase the bright lights that shine on the biggest stages in all of sports.
NewsMaker Sunday
A look at the local organizations and political candidates across Northeast Wisconsin.
- Newsmaker Sunday originally began as a Political Content sit down interview show, featuring different candidates during election season giving insight on their policies and platforms. Over time, the show evolved to have local organizations and groups doing work around the communities of Northeast Wisconsin
- The logo was designed with the primary color scheme of WFRV-TV of Blue, Yellow-Gold, and White. The gold is used in the logo to showcase the entire viewing area, which extends into the Upper Peninsula. However, since elections can range from local to statewide, the entire state is used as the background base, showing the viewing area is a part of a greater community.
WFRV + Inside The Garage
An exclusive CTV Streaming App Show on WFRV+
- The show’s overall topic is all about racing! Keeping up with current news and trends in the racing scene
- From various drivers, to current trends and the state of the racing scene in major franchises like NASCAR, Inside the Garage has it all!
- The logo was design to be simple, using shapes and text as a primary decal, similar to other racing brands and logos
WFRV + Wisconsin Coast to Coast
An exclusive CTV Streaming App Show on WFRV+
- The show’s goal is to showcase and provide a laid back and entertaining tour of the unique things that make Wisconsin the special place that it is.
- “Coast to Coast” shows that the show goes all over the state, and breaks outside the boundaries of the primary viewing area of Northeast Wisconsin in order to give a fun insight on the various events, locations, and everything special that makes Wisconsin stand out from the rest of the United States
WFRV + Cardboard Club
An exclusive CTV Streaming App Show on WFRV+
- The show’s overall topic involves unboxing and unwrapping new sets of collector trading cards
- Card packs ranged from various forms of sports cards to various card sets for games and various forms of entertainment
- The logo was made to simulate a trading card type, mimicking that of a card cover, and working to mimic the excitement of flipping the card over to reveal what was revealed!